Five Reasons That Print is Not Dead
June 01, 2015
Yes, print media has been around for a very long time, however, that doesn’t mean it’s obsolete. Today’s business world lauds the newcomer marketing methods like social media and blogging. Even still, print media has a certain charm to it that digital marketing cannot provide. To make your company’s marketing materials tangible in front of you somehow makes it feel more real than seeing it on a screen.
The massive majority of people are online every single day, but that doesn’t mean that print media is weakened. On the contrary, it makes print stronger than ever. Having a real-life object to hold is refreshing after staring at a computer or smart phone all day. Print media has its own advantages that cannot be beaten by the online media. Simply put, you don’t have expensive barriers of entry to enjoy print media. No optimization for each device is needed. One size fits all.
Here are some of the main reasons why print marketing continues to be so popular in the modern world.
Variable Data Printing
Variable data printing (VDP) is a digital printing process that is also referred to as variable-information printing. VDP is the key to cheap and efficient personalized marketing. This method is mainly used for direct marketing purposes, advertising, management of customer relationship, printing names and addresses on self-mailers, brochures, invoicing, and postcard campaigns. Variable data printing is a unique technique by which text and images can be altered from one printed piece to the next. It is an ingenious method by which printing costs have been brought down considerably.
Prior to the existence of QR Codes and NFC technology, all an advertiser could do was type a long link into a print media form and then hope that the audience would take the time to type the link into the browser. However, now there are QR codes and NFC technology that can directly link up your various print media forms to your website. The user just needs to capture the QR code or NFC tag with their phone.
Print and Social Media
It is no secret that print and social media are mutually beneficial, and one can be used to boost the popularity of the other. You can easily draw attention to your website or web page by advertising about it in print media. Similarly, add catchy images or articles from your print campaign to your website, and you can make it attractive. Marketing channels are intertwined and you can benefit by adding a little creativity to your experiments.
A Print Campaign Involves Attention to Detail
As opposed to digital media where design is given little or no importance at all, in print media, design and media carry equal importance and neither can be ignored. The success of your print campaign lies in how much effort you put into the details. Readers will notice elements like the quality of paper, typography, editing techniques, and images.
Print Media is Personal
Print media is much more personal than any digital media form. However, the secret lies in the attractiveness of your pamphlets, brochures, and other printed advertisements. Your advertisement should be specifically targeted towards your audience. For example, if your target audience is males in their 20’s, you wouldn’t use shades of pink as your primary color.
In conclusion, it is safe to say that print media is very much alive and supplements online media in a very powerful way. Print continues to be very popular among people belonging to different ages and income groups. One of the biggest reasons why it has survived to this day is because it can adapt to any situation the quickly changing Internet can create.
Core Business Solutions offers excellent print solutions at our McAllen office. For more information, click here.